This brief portfolio gives a glimpse into my past experience as a design leader. While the visuals of the portfolio are nice to look at, my most meaningful work has been with designing teams & amplifying people’s leadership.

Shows on Facebook Watch

People often discover videos to watch in NewFeed scrolling or through a friend’s recommendations. Watching video on Facebook enables people to join conversations & understand what others think about it. We launched Facebook Watch, a dedicated video tab, to provide a reliable location for consistent video consumption & community building. My team was responsible for the Shows experience for both consumers and creators. Impact: 1. Launched a successful new monetization surface for Facebook, 2. Enabled creators to brand & build their video business

Facebook Interactive Show

Our team created interactive video experiences to encourage more community conversations. We launched flagship shows where Facebook created the content as well as the product UI. The World’s Most Amazing Dog was an American Idol-like international talent show. Auditioners submitted videos of their talented pups and viewers voted for their favorites to advance to a Hollywood episode with celebrity judges. I was responsible for end-to-end product, show, and TV-style branding as well as the product UI. Impact: Highlights Facebook as an interactive player.

Facebook Creator App

In mid-2017, we needed to support video creators with better tools and incentive to use Facebook for their content. We launched the Creator app on iOS and Android for creators to get an on-the-go view of their video business. Impact: More Creators choose Facebook as their platform due to better tooling & high value insights.

Facebook Creator Studio

Paired with the Creator App, we launched the Creator Studio to aggregate all the pages that a creator or publisher manages in one centralized place for all video-related tools. We built out robust desktop insights to give creators a sense of who was watching their content as well as inspiration for their future videos. Impact: More Creators choose Facebook as their platform due to better tooling & high value insights.

Trifacta Enterprise Data Prep Startup

I started as the 10th employee and first designer at Trifacta and helped grow the company to 200 people over 2 years. Design was a business differentiator - we allowed anyone who could use Excel to directly manipulate & visualize big data through this self-service enterprise product. Impact: Trifacta’s product is high quality and we were making sales based on the differentiated user experience.

Work Samples from 2013 and earlier

Full case studies of my early work can be viewed on this older portfolio (opens in different site).

Product Vision

Design helps to visualize the north star or 1-2 year product vision so we have a long-term outcome to strive for. This vision is typically grounded in people’s needs and current problems, whether or not they realize they have an issue in their lives. Co-creation & agreement of principles around the vision is key for consensus building.

Generative research to understand people's needs

Co-creation of key flows & screens with stakeholders

Design artifacts to visualize the future

Design Execution & Operations

Flexible engagement model with trusted collaboration between product, engineering, and design. Bias towards experimentation, learning and failing fast.
Environment of psychological safety so designers can do their best work.
Scaling and retention of the team. Recruiting is about continual relationship building within the design community.

Team Coaching & Support

Establish a vision for the future of design in the organization.
A day-to-day understanding of what each designer does best, and where they want to grow.
Long term understanding of each designer’s hopes & dreams, and how this job fits into that journey.